aimed at the ski racing market, at the ISPO fair where it also presented its mission. POC's new ideas and solutions to improve safety in ski racing, by reducing the force transmitted to the brain and body in the event of a crash, attracted a lot of attention.

The concepts, technologies and materials used and implemented for helmets and body armor were developed in close collaboration with POC Lab; POC's scientific forum consisting of some of the world's leading sports medicine experts, brain scientists, and spinal cord injury specialists.

"TO PROTECT LIVES AND REDUCE THE CONSEQUENCES OF ACCIDENTS FOR ATHLETES AND ANYONE INSPIRED TO BE ONE ".